Organizing a charity fundraiser is an excellent way of raising funds for a cause. It is also an advocacy tool to raise awareness about a particular subject. Fundraising events and campaigns go a long way in increasing visibility of a nonprofit and the cause it supports. 
Charity Fundraiser – Event in Support of a Cause
There are several ways in which a nonprofit raises funds and a charity fundraiser is one of them. A charity fundraiser is an event held to raise money for a cause. Nonprofits routinely hold such events to spread awareness about their cause and to encourage people to contribute funds. Such an event may also be held by a for-profit organization in support of a cause that it endorses. The most common fundraising events are those that centre on entertainment, such as a musical concert or a play. Funds are raised through sale of tickets to such events. A charity fundraiser may also focus on an activity such as running a marathon, having a bake sale, playing a bingo game etc. Apart from raising funds, a charity fundraiser is an excellent opportunity to draw attention to the cause by distributing information leaflets, sale of products etc. at the venue.
Fundraising Campaign – Making a Targeted Appeal
While a charity fundraiser is a one-off event, a fundraising campaign is a more sustained action with a definite goal. The goal may range from raising a pre-defined amount for the cause to adding a certain number of new donors by the end of the campaign. Usually such campaigns run for a definite period of time. Campaigns may run either online (via email, social networks, and online donations) or off-line (via mass media and direct mail). A fundraising campaign may also be initiated in response to an occurrence such as a natural disaster; for example, several nonprofits organized campaigns to raise funds for those affected by the devastating earthquake in Haiti in 2010.
Home Fundraising – Helping Good Causes
Home Fundraising is a London-based company that helps nonprofits and causes to raise funds, through door-to-door solicitations. The company recruits fundraisers who are given regular training to ensure that they are well-connected with the cause for which raising funds. The company mainly aims for a more mature donor demographic, which ensures that donations are consistent and continual. Home strives to create a long-term relationship with the donors by keeping them engaged through regular calls and updates. The company has a presence across the UK and several prestigious clients (such as Oxfam, Save the Children and Cancer Research UK) that regularly work with it to raise funds.
